Mattel Playground Productions or Mattel PGP was an in-house film studio to launched by the parent company in October 2013 to handle multi-media production, films/movies, TV shows, web series, live events and games for its brands; a division planned to set up three-year storytelling plans that incorporate every part of the company's operations from toy designers to consumer products and marketing.
On its formation it absorbed its content production unit; Mattel Entertainment and its alias; Barbie Entertainment.
The intent was to centralize its disjointed content productions. Its first animated project is “Team Hot Wheels: The Origin of Awesome”. PGP has under development a live-action Hot Wheels movie at Legendary Entertainment and Universal Studios, a Masters of the Universe and Action Movie a Barbie film at Columbia Pictures, a Monster High feature with Universal and a Max Steel film with Dolphin Entertainment. David Voss was appointed as Senior Vice President of Playground Productions.
With WWE in March 2014, PGP launched an online short form series, WWE Slam City, to go along with the toy line. The series was picked up by Nicktoons’ NickSports programming block starting October 22, 2014.
Voss left the division in January 28, 2016 for subscription service, Loot Crate. On March 30, 2016, the division was placed within Mattel Creations along with the other two Mattel content production units.