Ever After High is a Mattel fashion doll franchise released by in July 2013. It is a companion line to and builds upon the success of the Monster High dolls. However, in this line, the characters are based upon characters from fairy tales and fantasy stories instead of monsters. As with Monster High and Barbie: Life in the Dreamhouse, the line varies in country and in language. It has spawned a web series, a film and 5 book series.